KFC this is a name that
brings water to our mouth, a global brand that needs no introduction to us, It
was first introduced to us by Harland Sanders, an entrepreneur who started
selling fried chicken from his roadside restaurant in Corbin, Kentucky, during
the Great Depression. He was born on a small farm in Henryville,
Indiana, United States in 1890
KFC was one of the first fast food chains to expand
globally meaning the first movers that dominated the global market, opening outlets
in the United Kingdom, Mexico, and Jamaica by the mid-1960s. These
days we can find KFC all over the place and the flavour of this fried chicken
is special to us everywhere. We can all experience the KFC’s product in our
country across different time lines across different countries though they are an
overseas brand across national borders. This means that KFC going
international! They have become to international business to expand their
market around the world. Even though their domestic market far from the
original place in United States, Kentucky Fried Chicken continued their
internationality well, especially in Asia.
Although KFC comes from United States, they also have introduced
different to blend with different culture and dietary preference. Since the
world shifted to healthy living concept and this is the chance off KFC to meet
the shifting demands society with make a changes on their menu just like Honey
BBQ Chicken, Popcorn Chicken, Rotisserie Chicken and they had begun promoting
the lunch and dinner buffets. The buffets are very important in Kentucky Fried
Chicken because it can persuade customer to dine-in instead of take out.
KFC’s
biggest competitive
KFC’s biggest competitive advantage is its
efficient supply chain and distribution system and franchise system. Which let
the fast food colossal to develop relationships with business partner and launch
a foothold globally and became the first movers and changed the taste of fast
food industry forever .Since KFC's supply chain and distribution system is so
well set up around the world, it has less complexity than other fast food giants
that want to expand globally, particularly in less saturated areas where opportunity for growth is present.
KENTUCKY FRIED CHICKEN P. E. S.
T. E. L. ANALYSIS
Kentucky Fried Chicken had PESTEL (Political, Economical, Social,
Technological, Environmental, and Legal) analysis that can change their
International Business strategy.
POLITICAL
Kentucky Fried Chicken provides the fast-food service. To achieve their
goals they make a political system that can guide them or they called as a
guide service. This political system could modify their business strategy and
make the change to their company. They make a contract with the employee and make
a pension fee. They change their franchise fee and policy according to
government regulation
ECONOMICAL
In this economic analysis they find the benefit of economical that
changes the strategy of international business of Kentucky Fried Chicken.
SOCIAL
Kentucky Fried Chicken is one of the International Company which has
begun their company early and nowadays they are one of the biggest companies in
the world. Kentucky Fried Chicken built they social connection with others
organization or the company around the world. Other than that their restaurant
provides the food native to foreign native countries and adapts to blend to
their taste and culture E.g. They always
respect the culture by serving halal meat to Middle Eastern countries.
TECHNOLOGICAL
Kentucky Fried Chicken got out of their domestic country. They use the
modernization technology to advertise their product. They make a website of KFC
so easily we just search in internet what do we want about KFC and so many
information about KFC. These of internet for online transactions are another
technological advancement and the KFC just delivered the order to the customer
address.
ENVIRONMENTAL
Environment is the one of the important analysis that must be had by the
company. Without environment they can’t run their transaction because the
environments are their customer and they get profit from the product that has
been bought. Many people like Kentucky Fried Chicken Company because they are
not like the industrial company. KFC Company does not disturb the public
activity by make a noisy. They just invite the environment to come to the
restaurant to enjoy their food.
LEGAL
Kentucky Fried Chicken is the legal company patent. They growth under
the Yum! Brands.This legal analysis directs them to go abroad because the
companies which want to going international business are the legal company.
They also can hold their recipe because it has been legality so no other company
can steal it.
Web link
this blog gives a really good information about KFC...!!
উত্তরমুছুনGot to know about new things, very informative
উত্তরমুছুনquite informative!! good job!!! (Y)
উত্তরমুছুনInformative. Good job.
উত্তরমুছুন